All Gold engineers and ecommerce are the team behind the world's largest online brands. All Gold builds critical behind-the-scenes infrastructure for record-setting merchants in footwear and apparel since 2010. Specializing in ecommerce for high-demand products that sell out quickly due to popularity or limited availability.
New York, NY
David Baker, Lane Goldberg, Guadalupe Stewart
Assisted in building and growing the online stores KKW Beauty and KKW Fragrance. Led e-commerce operations for Kim Kardashian's brands, KKW Beauty and KKW Fragrance. Oversaw Shopify product management, project logistics, and visually captivating content creation.
KKW Beauty, founded by Kim Kardashian West, was a prominent cosmetics brand known for its inclusive range of makeup and skincare products. Launched in 2017, the brand garnered immense popularity for its high-quality formulations and sleek packaging. With a focus on enhancing natural beauty, KKW Beauty played a significant role in shaping modern beauty standards.